Welcome to the High Performance Agent Podcast. I'm your host, Tina Beliveau, and I'm an expert in real estate marketing, social media, technology, and systems. I'm here to teach you how to build a sustainable and consistent business that supports your dream life.
Through my repeat referral and relationship-driven systems, I've built a team that sold nearly 2,000 homes over my 20 years in the industry. In this podcast, I keep it real and share exactly what I do, and more importantly, how you can do it too. If you're ready to scale faster, work smarter, and generate more leads from your sphere, please check out High Performance Agent Academy, my 12-month course packed with plug-and-play systems, done-for-you marketing, and step-by-step strategies.
You get my entire business in a box, plus coaching and personalized support from me every step of the way. Get all the details at tinabeliveau.com slash Academy. Hey guys, I'm excited to share this recording with you.
I just wanted to give a quick preface. I recently co-hosted a training with complete Instagram powerhouse, no pun intended since that's the name of her network, Amy Gregory. And it was great that I was like, you know what? I need to translate this into a podcast.
Here is our session in its entirety. She gave her spin on Instagram for growth, as well as just many great gems on mindset overall. And then I closed out with my spin on how I've used Facebook to grow my business and just kind of gave a counterpoint to, hey, there are a couple of ways to skin the cat, but find what works for you and get going.
Bear with me. You're going to hear some references. It was a Zoom meeting, people talking about the chat box and all that, but the value here is great. I felt I needed to get it out there. I also wanted to let you all know that Amy's network is second to none. She is actually launching something called a powerhouse try-on.
For the month of November, you can join powerhouse and be in their Zoom meetings and in their Facebook group for the entire month and try the whole shebang out without having to commit to making a brokerage shift. If you're even just a little bit curious about what her network looks like, I am affiliated with it, which is why I'm mentioning it. She and I have been basically working in tandem with people who end up joining EXP through us.
I tried really hard not to come on too strong about brokerage recruiting because I don't want to turn people off. It's not my number one motive. It's not even my top three motives in my business, but I certainly do love helping agents who end up deciding that EXP is for them, or maybe it's for them, or maybe they just really want to be partnered with me in another way.
That's the disclaimer, but if you're interested in trying on powerhouse for an entire month, risk-free, no other big changes to make in your business, there's a link in the show notes where you can apply for it. Otherwise, have a listen. I would love to hear your number one takeaway.
I came away from this training feeling more focused and fearless than ever with just getting my message out there. And I hope you feel the same after listening to this. Talk soon.
Hi, it's good to meet you all. I don't know if you follow me on Instagram or know me or not. Yes or no in the chat, if you even know who I am, yes or no in the chat, just I know where I'm working with. I don't want to drop you guys into the middle of a movie and you're like, what is going on? Who is this person? What are we doing here?
Okay. It's a little bit, okay, Megan is nice. Sorry. I don't know you, but I your glasses. Thank you, Megan. Love that. I'm in the right room.
Okay. First things first, if you can turn on your cameras, you will get more out of this meeting. If you have your cameras on and if you have paper and pen in front of you, here's the thing, your time is super valuable. Yes or no, if you have this idea of time scarcity of, oh my gosh, I don't have enough time in the day to do all the things I want to do. Yes or no in the chat.
Yeah. Okay. One thing I will tell you is be where you are. When you're here, just be right here. Be right here. Close every other tab down. I know easier said than done. I have ADHD as well. I've got four kids. I work, this is my home office. Is it a circus? Yes. Yes, it is absolutely a circus. That is normal. But I'm going to drop a lot of tea today to help you inside your businesses in huge ways.
If you don't know who I am, I'm going to go ahead and share my screen here and let me make sure I'm on the right thing here. Oh, will you let me share my screen Tina? Yeah. There we go. Thank you. This is a little bit about me for those of you that don't know me. I'm going to get the chat open here. One second. There we go. I can see your questions as they're coming in.
I started back in real estate when I was 34 years old. I'm an Enneagram eight. I don't know if you guys know the Enneagram. Okay. Christie knows the Enneagram. The Enneagram eight, we tend to be really bold and blunt, but a fierce protector of the underdog. If teenagers are in trouble on a Saturday night at midnight, they are calling me because they know I go to war for them. Right. Whether they're right or not, I'm very protective of my people.
I can also come across a little bit brash, but I usually am well-intended. When you are an entrepreneur CEO, as an Enneagram eight, you can kind of come across as a B. That's how it comes across to people. And it's like, really, I'm just trying to be direct. I'll just get right to the point. I'm not going to, and it's not because I think you're dumb or whatever. It's because I'm trying to get you where you want to go as fast as possible.
I'm a mom to four kids. I'm a marketing nerd. I work part-time hours. I'm what you call a millennial. I grew up writing five paragraph essays playing Oregon Trail, but then got a cell phone in college. What we're going to talk about a little bit today is the mindset behind building a business that doesn't ruin your life. How many of you are, I love selling real estate, but also some days I would to die because I don't know how I'm doing all of this. Yes or no in the chat.
Yeah. And we don't even want to admit this out loud. Heaven forbid you admit this out loud because you will literally, you know, yeah, we can't do that. There's this thing of how do you actually scale a real estate business? How many of you, it looks like we have a lot of women in here. How many of you are kind of female solo agents? Yes. If you're a female solo agent prospecting your own deals, drop a yes in the chat.
Okay. We're gonna really get into this because you're just one person and you're like, okay, do I just sell houses until I'm 85? What are we doing here? What is the end game? I'm going to give you my strategy, copy and paste and show you the way.
How do most agents grow? It's understanding where you're at inside of your business that will really help you figure out your best strategy for growth, right? Most agents, their first transaction is with a buyer. Yes or no in the chat. If your first transaction was a buyer, you don't have to have signs. You don't have to have a lockbox. You don't have to have a whole marketing presentation of how you're going to list a house, right?
Buyers tend to be easier to prospect. Most agents start working with buyers first. There's a few of you that are overachievers. Good for you. If your first client was a seller, that means you're an overachiever, but then you typically go into sellers, right? Even if we have some team leaders that are like, oh, you can't work with sellers until you've been in the business X amount of years, right? And you're like, why, why do we have that rule? That's not actually a thing.
Once you become really good at prospecting sellers, how many of you are starting to feel the suffocation of burnout, the suffocation, just own it. Yes. True or false in the chat. If you are starting to feel the suffocation of burnout, you can hardly breathe. Okay. Only Jessica is going to be honest. Okay. Love that for us. Love that, Jessica. Thank you so much. Right. You're starting to feel like you're just kind of starts to constrict.
You don't really sleep at night because you have the weight of million-dollar transactions on your back. And if something goes wrong, you've literally ruined someone's life, right? Isn't that the thought that comes? Thank you, Kendall, for nodding your head and that is true. That is true, right? As a female solo agent, the question becomes, how do you build past that burnout? What does the business actually look like? How do you buy your time back? How many of you would love to have time freedom and location freedom inside your business? I know that sounds crazy as a real estate agent.
You're like, how can that possibly be? We work 24 hours a day, seven days a week. We're always available. My phone is connected to my app. I'm skipping date night. I'm not going to ballgames. Actually, I'm at ballgames, but I'm on my phone, right? Yep. No. Okay. The question becomes, once you're really good at prospecting deals, you then have to get into the agent business.
The second you hire a showing agent, you are now in the agent business, right? Because over here, you'll get to the point where you are prospecting more deals than you can serve. Just a surgeon can only operate on so many patients in one day. An agent can only close so many deals on her own in one year. Yes or no, if that is true. Okay. We all agree on that, right?
What happens is, we just sit in this spot right here and be like, nope, I'm going to do it all. It's we're martyrs for our business. And we sacrifice the one thing we're building the business for, which is our family time, right? Isn't that what we're building the business for? This idea of, oh, get your real estate license. You can build residual income. And then you can have your time back, right? Isn't that the dream that everyone tells us? And then you get into it and you're like, I've got to negotiate inspection right now, right?
This is when you get into the agent business. I'm going to give you, this was my very first year in real estate. This little girl is 16 now. This baby is going to be eight this month. In the past few years, I've worked part-time hours, making multi-six figures, buying and selling.
Powerhouse is the name of my eXp organization. I built that to over 600 agents working collaboratively to close more transactions and create best-selling digital products for agents. Now I'm here to help you find your next opportunity. I want you to pay attention to this. I'm working part-time hours, making multi-six figures, buying and selling real estate.
That's my transaction arm of my business. But there are additional arms to my business because I can't just sit right here. I can't sit right here forever. I can't.
Let's get into it. Ready? Let me tell you how to build this. You can take whatever pieces you want from my business. Real estate is bigger than your local market. And you're right. You don't have time to create content, but you also cannot afford to not create content. You cannot afford to not create content.
Content in three steps. My transaction business is built completely on social media. Have I built other things on top of social media? Yes, because I would be crazy not to. My Instagram following is 25% the size of Zillow's Instagram following. I am a solo agent. Think about that. Think about the reach and the potential of that.
Content in three steps. Video. B-roll is your friend. Film anytime you are dressed and ready for the day. That means every day. I literally have my phone right here as I'm teaching, and I set that right there. Hit record. At some point, I'm going to use that piece of video somewhere. I don't even know where yet. I don't even know where yet. I just know I'll use it.
Value. Your captions are your solutions. Write for 20 minutes every day answering a specific question. Have a Google Doc where you write down problems that you solve for your transaction clients every single day. Here's what we did for the open house. Here's what we did for the inspection. Here's what we did for this. You will turn those into captions.
You can literally, I actually have never said this out loud, and I've actually never tried this, but this is how my brain works. If you did that every single day, and you wrote down, hey, this is what we did, this is how I did my open house, da-da-da-da, and then you put it into ChatGPT and said, take that whole Google Doc, copy and paste it, put it into ChatGPT, say, write 10 Instagram captions for me from this information. Done. Done.
Now, your call to action. Oh, you could do a voice memo to chat. Yes. Voice memo it. You don't even have to type it. Look at how lazy we can be. I always feel a douche with a CT on my post, and nobody ever comments on it. You have to train your algorithm.
If you have kids, you know that it takes time. How many times do you have to tell them to brush their teeth before they are eight years old? You probably tell them 10,000 times before they do it on their own. Don't stop. And I'm going to tell you how to set it up in a way that works better. This is your cash register. It directs clients where they need to go next and make it easy with ManyChat.
Someone said, I don't want to be posting just sold. Yeah, you should not be posting just sold. That's a horrible idea. It's a horrible idea. How do you say just sold without saying just sold? This is what my DMs look like. Would you like your DMs to look like this? Yes. Yeah.
1.5 million. We're doing legit deals. Let's talk about what type of footage you should film. On a laptop. Celebrating wins. Trying on outfits. Making a drink. Journaling. Standing and thinking. Walking with purpose at a desk. Being at your car. Talking on your phone. Would you like me to show you some accounts that are doing this really well that are not me? Yes or no in the chat. And I can show you some case studies.
Okay. Awesome. I'm going to do that. I'm going to go through these fast because you won't believe it until you see it. Here is the data of social media. I want you to know that this video was shot at least three years ago, if not four years ago. I still use it because I relatively look the same.
I don't have makeup on, but I do have a filter on to brighten the light in the car. Number one, if you use a filter that is called foxy baby face or something of that nature that changes the shape of your face, that's a horrible idea. Your clients are going to see what you look like. And normal wins. Normal wins. I have really no makeup on. This is my no makeup makeup. And I am driving home from carpool. I probably have unshowered and I have a sweatshirt on. And this reel is literally the same thing.
I'm saying the same thing in a different way. Just you tell your kids to brush their teeth 37 different ways. I'll race you. Set a timer. Let's do this. You're still saying brush your teeth.
I posted this on June 17th and got 354,000 views. I did. I reposted it and I got 810,000 views. You're going to be reposting content because if something works, do it again. Steph Curry takes the same shot 50 times in a game. Why? Because it works.
Here it is again. I also want you to know I'm on vacation here. I have no makeup here. I have a bathing suit on underneath my Taylor Swift concert shirt. And I got 481,000 views because I just hit record. Same thing. It's a set. I'm just at my computer typing.
Posted a month later. Look at this caption. It's the same. Do not sleep on this. This simple automation. It's the same caption. 1.7 million views. I look a troll on my videos, but I think your people will see me.
I'm going to tell you something. We're not talking about ourselves that way anymore. Ever again. You get what you think. You get what you think. If you think social media won't work for you, it won't. Because you've already decided that it's not going to work for you. But if you think I'm going to build a million dollar business from home with four kids using social media, that was my thought. That is exactly what happened for me because that's what I thought.
When I'm shooting, I literally just put it up against my computer. Make it easy. Hit record. Now, before you post, this is really the secret sauce of posting. Oh, it's cool that this went viral. Where the hell are all these people supposed to go? Do you have a way of taking them off the app? A lead is not a lead until you take them off the app. It's really cool that it goes viral. That's a vanity metric. It's a vanity metric. You have to have a way for them to go off the app.
This is how they go off the app. I studied Zillow. And I was like, what does Zillow have on their website that I have on my website? Isn't Zillow the biggest lead generator in the industry? Yes or no? Zillow generates the most leads. Okay, great. How do you compete with Zillow? I don't know. Build the same thing. Remember what I said at the very beginning? If you want something that someone else has, why don't you just go look at what they're doing and then do that? Just go do that.
How are you taking leads off the app? I have a way for people to schedule a show with me. I teach them how to hire a realtor. Here's a free guide of how to hire a realtor. Because I build my business on social media. I'm in Phoenix, but there's nothing stopping me from talking to someone in Dallas who needs to sell their house in Dallas and buy a house in Orlando. Can I connect them with agents in both of those cities and take a 25% referral fee? Yes or no? And how's your hourly rate on that deal? Phenomenal. Phenomenal.
Stop playing small. How many of you have already had your mind blown inside this conversation? Yes or no, if you're like, oh, I really have just been over here focusing on the next transaction when it's so much bigger. It's so much bigger.
How to hire a realtor. My favorite lead magnet. Why? Because this is a highly searched Google phrase. This isn't just something Amy made up. I just went and figured out what's everyone searching for. Oh, they're searching about how to hire a realtor. Perfect. I can teach them how to do that. And then they can give me their email address, right? And I'll send them the guide. And then I can have an email follow-up that says, hey, why don't you just schedule a call with me and I'll help you hire a realtor. Done.
Schedule a show with me. We live in an economy of convenience. That is why people pay for Ubers and their groceries are delivered. Everything, it's convenient. They are willing to pay for convenience. Make it easy for them to schedule a showing with you. So here's this. Yes, there is an email follow up that says now you need to sign the buyer broker agreement and proof of funds, blah, blah, blah, blah, blah. I'm not an idiot. Create the problem and then solve the back end, create the problem.
A contact form. There's a way for them to search the MLS. There's a way for them to get their home value report. If you want to copy my template, you can copy my template. You have to have a subscription with Standstore, but they'll give you my template for free if you use this link. You can go build your own. You don't have to copy mine, but it gives you all of the lead magnets, the email follow up and the tutorial of how to build it. I'll leave this on here for three, two, one. Moving on.
Now you set up ManyChat. Because you have all these things—schedule a showing, how to hire a realtor, start your home search, what's your home worth, buy or sell in the chat. This is where they can go and get what they need after you go viral. Oh, sorry, guys, this is an old slide deck. Wow. Love that for me. Hang on. I started. Thank you for letting me know. No one builds a perfect business. Myself included. Happens. There's the link right there. Copy my website.
Then you set up your ManyChat. How do you know what ManyChat is? Kelly, you know ManyChat's a thing where you comment this word and then you drop the link. This is my comment, how to hire realtors. I post content. I teach them how to hire a realtor. This is not saying, refer me, hire me, call me. No. Let me teach you how to hire a realtor because I know, oh, she does know what she's talking about. Comment the word hire and I'll drop you the link. Look at how many of these I've sent out.
This is data from over a year ago. The delivery rate. Look at that open rate and that click rate. Holy moly. If you don't know that, that is 10x email open rates. It's 10x email open rates. Huge. Look at that. Here's what the content looks like. This is me in my car. I just held my phone like this while I was driving. That's all I did. It's a seven-second video.
I talk about how to hire a realtor up here. The headline is how to sell your house for top dollar. That's a highly searched Google phrase again. That's the headline I'm using because the algorithm is going to search with Google. Look at how many people commented. 156 people commented on it. That's crazy. You see how it starts to stack and it builds this huge machine inside your business.
Now you post your content. Once you have your Standstore set up and your ManyChat set up, then you post your content. Does that make sense? Remember we're going from buyers to sellers to agents.
Now, you all asked me to share. I know we're like, I don't want to take up too much time. Would you like me to show you some case studies of other accounts that are not mine, that they are prospecting transactions at a very high level? Okay. I wasn't planning on this, let me pull it up really fast in two seconds. We've had agents going viral inside of Powerhouse and it is the funnest thing you could ever see. Sorry, I'm getting there, guys. I'm pulling up three of them.
These are all agents inside my Powerhouse group at eXp because we meet together every single week. I built a national team. That's one of my arms that scales. I keep my transactions at eight to ten million a year because I can do that in ten hours a week. Could I close more in volume? Yes.
Yes. But can Michael Jordan play basketball the rest of his life? Yes or no? Can he play basketball the rest of his life? No. Physically, he cannot. Can an orthopedic surgeon operate his entire life? No. I am here to tell you, you also cannot sell real estate for the rest of your life. I mean, I guess you can, but you've got to be building like a CEO, right? Yes. Use it for transactions. I'm going to show you how to use it for transactions.
When I got into the agent business, I was like, build a local team. But what am I building my business on? Social media. I have no boundaries. I moved my license over to eXp in 2019 because I knew it would play nice with social media. I knew I could go help hundreds of agents close more transactions if I'm in this room, under this umbrella.
For the record, I was sitting at the table with the guys that founded Invitation Homes. That's the brokerage I was sitting at. That's the table I sat at. And I still moved my license. Let me show you what we're building and how these agents are doing it.
Meet Julie Ford. She moved her license over to Powerhouse in April of last year. She had zero in her pipeline. She left her team. She has gone viral. She's niched down. What does she do? This is your 30-second scroll. What does she do? Tell me in the chat. Can you tell what she does? Multi-gen. Multi-generational living. How niched do you think that is? You think it's pretty niched, right? Okay, home after 50.
Let's look at her most viral post, and you're going to laugh at how simple it is. 1.9 million. Actually, this one went viral first. Look at her comments on this. I want you to know, I talked to her yesterday. She had her lead magnet set up. She did not have the email follow-up set up when this went viral. She got emails on her list, but she didn't have that nurture part of it.
This is why I tell you, set up your Standstore, get that ManyChat and that email follow-up all set up. On my template, you'll get the email follow-ups. You just go in and edit it.
Guys, this video sucks. It's shaky. It's not even a good angle. It's clearly not professional. Her face isn't even on it. Good news, you don't have to have your face on it. I've said this in front of Julie, so I'm not trashing Julie. We laugh about it all the time. Stop overthinking it.
Now, headline: “Think you could never live in a multi-generational home with your parents?” This was trending audio at the time. Look at this caption. Here's what happens: they read this caption and think, “Oh my gosh, this solves my problem.” Comment or DM me next. While they're reading this caption, this video is looping in the background, stacking up plays.
Here's what the algorithm does. The person reading the caption—Instagram knows everything about you—just goes and finds more people exactly like Jaclyn. Jaclyn’s reading this and reading this. “Oh my gosh, this is so cool.” And Instagram's like, “Cool, let's go send this to more Jaclyns.” Not random people—more Jaclyns. Think about that.
If you post the right content, Instagram will go and find your people for you. So then she’s like, “Dang it, I didn't have my email follow-up.” Okay, I'm going to do it again. Look how many comments here—2,900. This one has 1.9 million views, 12.5 thousand comments. Her video is way better this time, is it not? The video is way better. She's still not really even showing her face. Same type of headline, same call to action. Repeat it.
She was on national news this month—on Fox and Friends Sunday morning—talking about multi-gen. Since then, she has built a $15 million pipeline. Since April.
Here is another one. Sarah Roy. Look at her follower count. She started not at that. Same with Julie. Julie started at about 1,000 followers in April.
This is Sarah. Where does she live and what does she do? Can you tell in that 30-second scroll test? She's in Spokane. She specializes in new build construction. This is how you say just listed without saying just listed.
Now, EveryReal is not going—she has a lot of local content. She's dropping people into community guides. “My first-time home buyer has bought a home.” It's crazy. She's just sitting on a chair typing. That's not actually what she looks like when she's working, but she's talking about how you can get in with really little down. She's talking to first-time home buyers.
Catherine—she's also in Spokane. “For less than 3,000, you can buy this cozy bungalow.” If I have parents looking to move to Spokane, this is a house I'd show them. “Your dream house just hit the market.” This is how you're saying just listed without saying listed. Closed without saying just closed.
Is that helpful to you? Yes or no? Do you see the pattern? Do you see what it looks like? Any quick questions before I turn it over to Tina? Tina, is there anything else you want me to cover? What questions do you have for me? I'd love to give people a chance to Q&A, so anyone who wants to chat with Amy now, take a shot. Questions that you have for me?
We all start at zero, Naomi. I started at zero.
I can ask, but I have to admit that came in a little late, so I don't know if you covered this, but I don't have necessarily an Instagram account. I started it many, many years ago, and I didn't do anything with it. I see the value, but I'm very intimidated on adding another platform. I use Facebook more, do you have any words of advice for starting from scratch?
Yeah, start. Just start. Go get an Instagram account. Go open an Instagram account, 100%. You can build it on Facebook. I like Facebook community groups. I'm not a Facebook expert. I will not pretend I'm a Facebook expert. There are people that do it and do it well. I'm just not one of them, and it's kind of saying, I want to get in shape. Okay, great. You can lift weights. You can run marathons. You can do Pilates. Every platform works, but whatever one you're going to do, you better double down.
We're talking about Instagram, and Caitlin's saying, do you just do Instagram or do you do TikTok too? No, the party is on Instagram. That is where I am at. I am all in on Instagram, and that doesn't mean TikTok doesn't work. It means Instagram has the best system for taking people off the app. That is why I built on Instagram.
Now, if you want to do long form, I would do YouTube. If you want to do long form video, YouTube can work great too, but again, I'm not a YouTube expert, so go ask Levi Lasek if you want to do YouTube.
I'm making the guide myself on camera. I have a background in graphic design. You can actually buy my listing presentation and my seller's presentation, my buyer's presentation. I am a graphic designer. I've been in marketing for 25 years, so I didn't accidentally be successful. I've been in the industry for 25 years.
Another question. Specializing in new builds in the Texas Hill Country—is that too niche? No, it's not at all. There are people in Spokane. I know about the South Hill. Did you know that? The South Hill in Spokane is the place to be. That's the bougie place to be, because they've told me 375 times on their Instagram account, right? And you know that Franklin is the place outside of Nashville, don't you? Franklin is, yeah, because I have agents in Nashville, and that's all they talk about. Franklin, Franklin, Franklin.
I love this question. Are these actual followers? Are people like Julie Ford paying for some followers? Because if I look at her post, she's only getting 14 likes on posts.
Okay. Michael Jordan missed more shots than he made. This is a mindset thing. It's 100% a mindset thing, and it prevents you from building the thing, because you're like, well, that's probably not true. Okay. Don't do it then. More room for me.
I know that's a really bold statement. This is my Enneagram 8 coming out, because you should look at that, and it should piss you off that I've done this, working 20 hours a week with four kids. Right? You know what I'm saying? It should motivate you.
I call this the parable of the iPhone. My son broke his iPhone by sliding it down. He was 14 years old, and then he was so mad that I wouldn't buy him a new one, but then he sat around and complained about it, and I finally just said to him, I don't actually believe you. I said, you want to yell at me and tell me you're so mad? In the time you've spent yapping at me about not having an iPhone, you could have gotten your butt to work and gotten an iPhone. You could have earned the money to buy the iPhone.
You have to get to the point where you're frustrated enough that you're willing to do something. You have to be willing to do something. The work is the shortcut. I have been showing up every single day on social media for 10 years. 10 years. Michael Jordan—you see him play in the finals. You don't see the early mornings in the gym. If you go look at Kobe Bryant's workout, you don't see it. It all happened in the dark.
Another question.
Someone was unmuted.
I was. I'm a brand new realtor. Just got my license. Don't know what I'm doing. I'm here to learn. I understand just start, but where do I start?
Maryland. Okay. Historic properties, new builds. What do you want to do? How much, Tiffany? I'm going to ask you some personal questions. It might be a little uncomfortable. If you were to list your house tomorrow, what would you list it at?
Probably $850. Okay. Cool. You've got a great sphere of influence between $700 and $1 million. If you sell 10 $1 million houses, you will make over $300,000 this year. I want you to make a list of 10—actually, make a list of 50 people that you know that live in that price point range.
Now, they're going to be buying their move-up home or their dream home. They're either buying a move-up home or a dream home. That's where they're at in their stage of life. If I had to guess, if you live in an $850,000 house, you're probably married. You probably have a few kids. They're probably junior high age. Maybe one's going into high school.
You've got to understand people's stage of life. Then you're going to anticipate—you have the same ideal client as me. I call her Emily. She likes to work out at Lululemon. She's bougie. I call her—she’s kind of a bougie bee. She loves to window shop.
You go and show her her dream house every single day. What's the neighborhood? Go and show them that dream house. This is what you get. Go look at Catherine's Instagram account. Study her Instagram account. If you have new builds, go and walk the new builds.
Use luxury homes in your feed. Look like a million-dollar agent. You need to have a creator account on Instagram. Your handle needs to be—mine’s Amy Gregory. If your name's not available, hey, Amy Gregory, it's Amy Gregory, The Amy Gregory. You want name recognition. You are the brand.
A clear profile picture. I don't want to see your kids in your profile picture. I love them. They're great. This is about you. The bold line of your Instagram is searchable, so it needs to say “Tiffany Maelstrom Maryland Realtor.”
Go follow Jen Denny. She's in Annapolis, Maryland. She's a Powerhouse agent. Study her account and do that.
Thank you. That was extremely helpful. I wrote everything down as fast as possible.
Look yourself in the mirror every single morning and say, I'm going to sell 10 million-dollar houses this year. Why not? When I did it, I'm not special. I just decided I was going to do it.
I hope this is helpful for you in the sense of understanding that I didn't build this perfectly overnight. This has been a process. Every day you have to make deposits. Think of your Instagram account like a garden. Every day you go and plant seeds and you water the seeds and you make sure there's enough sun and you nurture it and you take care of it.
If you treat your Instagram account like that and you build these back-end systems that support it, it will change your life. But we all started at zero. We all started at zero. And I want you to remember that in baseball, the best hitters in the majors are batting 300. That means they only get on base 30% of the time.
What a bunch of losers, right? You are expecting yourself to hit a home run 100% of the time. That's not realistic. The more you get in the batter's box and the more you swing, the better you become. The problem is, you're just not getting in the batter's box. You're not swinging.
If you knew on your 1,000th post you would bring in $3 million worth of production, how quickly would you post? How quickly would you work to get there? Really quickly, right? I hope that's helpful to you.
Tina, I'll turn it over to you.
Thank you. And Amy, is there anything you want to say for people who want to learn more about Powerhouse? One minute—what to do next.
Yeah, if you want to know more about Powerhouse, those agents are all in Powerhouse. This is what we talk about all day, every single day. Yes, we will build you a phenomenal transaction business. Catherine is doing over $30 million in production. She's doing over $30 million in production.
Sarah Roy is doing over $25 million in production. These are female solo agents. They are increasing their price point. I will drop a link where you can schedule a call with me, and then you'll just let me know—you can schedule a call with me. I will get on the phone with you, and I will look under the hood of your business, and I will look at the numbers inside your business and tell you what you can build.
It is way bigger than your next transaction. You need to get yourself in a room where you're not the smartest one in the room. I'm not the smartest one in Powerhouse. I'm not. It's the collection of all of these ideas.
Julie Ford taught in Powerhouse yesterday, and she said, “This is my whole system. Here's my whole funnel. Here's how this works, and here's how this was, and this is how I did this.” And you're like, oh, well, thank you so much. Would that not be helpful in your business—to be surrounded by people that are building? Yes or no?
That was not a rhetorical question. You were supposed to answer in the chat. It's about being in rooms where you become like the people you spend the most time with. Be in rooms where the conversation looks like this all the time. In Powerhouse, we are talking about what's working, what's not working.
We have agents that are phenomenal at building systems. I'm not a good spreadsheet agent. But you need that in your business, so Natasha helps me with that. You need to be surrounded by agents that have different skill sets than you.
If you want to know more about Powerhouse, that's the link where you can schedule a call with me. I'm happy to talk to you about it. But you can also build phenomenally wherever you're at, and you should go all in on yourself.
All in on yourself, all in on your business. Surprise of my life—except also not, because I was like, oh, I'm going to do this thing. This is going to be so fun, and it keeps me up at night. It's so fun.
Well, thank you so much, Amy. I think I can speak for everyone saying that was absolutely incredible.
What I am here to do is try to follow that and also talk to you all about how I have basically done my own version of this using Facebook. For the people who were like, what about if I'm a Facebook person? I'm going to speak to that quickly. We don't have a lot of time left, so I'm just going to go fast.
Pretty much everyone here—you know me or you follow me—so if you want to follow up on more, I'm just going to give a super high-level overview of some of the things that I'm doing right now with Facebook that have really fueled my business.
For anyone who doesn't know me, I’ve been in real estate for 20 years. I have a small boutique team here in Baltimore. We are at $28 million in volume, pending and closed year-to-date right now. A couple of them are here—shout out to my amazing ladies.
We're all repeat and referral, and I'm basically the lead generator of the team. That's my primary role. I moved into the behind-the-scenes aspect of my business way back in 2016 because I was more burned out than Amy was even beginning to describe today after personally selling 100 listings a year for several years in a row, overseeing my team, trying to take over the world.
It was very fun and also a recipe for a crash and burn, I would say. In 2016, I started running a real estate brokerage, a Keller Williams franchise. I was kind of laughing when Amy was talking about building someone else's business, which is exactly what I did for a couple of years. It didn't work out to be any better for my work-life balance, but I learned a lot.
I learned that I love helping agents, and I learned that there was a way to step out of my team and be behind the scenes. That's a little bit unique to me. A lot of you probably aren't looking to be completely out of production, but if you are, I am kind of a rare bird in that I've managed to stay out of production for nine years and still be profitable, have a great quality of life, have decent team retention, which is extremely challenging for anyone who's ever been on a team or observed a team.
Yeah, I had a huge burnout moment in late 2019, 2020. My team imploded. The brokerage I had been working at—I realized I could not be there for another minute. At the beginning of 2020, I was like, I need to reinvent my entire life. I don't even know who I am anymore.
I don't know who I am without working like this. There are things about myself that I don't like—who I have become. It was the darkest time of my life professionally, in more ways than I can even say right now. It was such a gift because that fresh start—it didn't feel like a fresh start. It felt like I was burning, but eventually I finished burning and kind of had my “Okay, I'm going to rise from the ashes” moment.
The gift is that I can do everything differently. I don't have to feel like I need to keep going out of fear, right? Because sometimes if what we're doing works, it's so hard to make a change because it's just so hard to leave that comfortable spot, even if you know there's something better out there—especially if, like me, you’re financially comfortable. So it was kind of hard for me to be like, okay, how am I going to really change?
Over these last five years, I started a family when I thought I would never have kids. I have two toddlers. I'm working 20 to 30 hours a week, depending on the week. I reinvented my team, started my course, all of that. None of it's been easy. It's all been worth it.
I just want to encourage anyone here who’s like, I want to make a change, but I don't know how, or I’m afraid. I've been there. I think it's sometimes easy to look at people like me and Amy and look at the vanity metrics or the big numbers and feel like it can't be you.
Even now, as I was getting ready for this presentation today, I was like, gosh, I don't give myself credit for how wonderful my lifestyle is. Sometimes I'm embarrassed of how great my life is—that I exercise every morning, that I don't rush to start my workday, that I do whatever I want for personal care. It's almost like I want people to find out this secret that I created an incredible life for myself.
I've gotten used to it because it's been this way for a long time. It's all because of social media, working virtually, and then also the really great people that support me and that I’ve figured out how to complement. Especially when I think about my team—how do I create so much value for them where they're not in that situation where they feel like they're being sucked dry?
What can I do to really change their life? And how can I be in my sweet spot?
I do have an Instagram presence. It's definitely become a much bigger driver of my business in the last couple of years. But for the first 15 years of my career, it was all Facebook.
I always say I'm not Instagram famous. I'm too earnest. I'm just a giver. If you resonate with that, you might resonate more with some of my strategies.
If you like to bring people together, if you like to be a mother hen, you like building community, being a resource, answering questions, and being helpful to people and building value that way—you can, of course, do that on Instagram. You can do that anywhere, but I've found that for whatever reason, Facebook groups have lent themselves so naturally to what I do.
You all probably know this, but Facebook groups have a crazy-high algorithmic priority because Meta is obsessed with communities. It’s why you see posts from your local buy-nothing group or your neighborhood parent group all the time.
They’ve spent years conditioning people to see groups as trustworthy spaces, so if you can build a group that people associate with their neighborhood, you instantly position yourself as the local connector.
That’s where my entire strategy lives. For example, I have my “Living in Lutherville” group, which has close to 10,000 members now. It started because I genuinely wanted to connect with my neighbors and have a space to talk about local recommendations—restaurants, kid activities, businesses, events.
What’s amazing is that through this group, I’ve built deep relationships with local business owners, become the go-to person for community info, and created a massive referral and lead network. When people think of Lutherville, they think of me.
This has replaced cold lead generation completely. I don’t buy leads. I don’t door knock. My entire business runs through relationships built online and nurtured through systems.
Now, here’s the key: it’s not about spamming real estate content into your group. It’s about earning trust first. If people see you as the person who genuinely cares about your community, they’ll want to work with you when they’re ready to move.
Then, once that trust is built, I weave in real estate touchpoints in very organic ways—local market updates, event invitations, giveaways, helpful homeownership tips. It all feels like a service, not a pitch.
Over the years, that’s snowballed into a business where people reach out to me first. I never have to chase. My biggest goal with High Performance Agent Academy and with everything I teach is to help other agents replicate this kind of sustainable, referral-based business—whether it’s through Facebook or Instagram or both.
The big picture message is this: you don’t need to be everywhere. You just need to go all in on one thing and build a real system around it.
Amy’s doing that on Instagram with automation and audience growth. I’m doing it with Facebook and relationships. The method doesn’t matter as much as the consistency and the structure behind it.
That’s what I always tell agents inside the Academy—you can’t just post once and call it a day. You have to create a process. You need systems for collecting leads, following up, nurturing, and converting. Once that’s in place, social media becomes powerful, predictable, and scalable.
I always joke that social media is the easiest and cheapest way to be top of mind with thousands of people at once. I could never personally call that many people every month, but I can show up in their feeds, their inboxes, and their communities—consistently, positively, and in a way that builds trust.
And that’s what has made all the difference in my business.
Alright, I’ll wrap it here. Thank you so much to everyone who came today and to Amy for being incredible.
If you want to keep learning from me, you can grab all my systems, templates, and trainings inside High Performance Agent Academy at tinabeliveau.com/academy.
Thank you all again for showing up, for your energy, and for being open to learning.
Talk soon.
