Welcome to the High Performance Agent Podcast.
I'm your host, Tina Beliveau, and I'm an expert in real estate marketing, social media, technology, and systems. I'm here to teach you how to build a sustainable and consistent business that supports your dream life.
Through my repeat, referral, and relationship-driven systems, I've built a team that's sold nearly 2,000 homes over my 20 years in the industry. In this podcast, I keep it real and share exactly what I do, and more importantly, how you can do it too.
If you're ready to scale faster, work smarter, and generate more leads from your sphere, please check out High Performance Agent Academy, my 12-month course packed with plug-and-play systems, done-for-you marketing, and step-by-step strategies.
You get my entire business in a box, plus coaching and personalized support from me every step of the way. Get all the details at tinabelliveau.com.
Welcome back to the High Performance Agent Podcast. It has been months since I recorded an episode. I have been hard at work, enjoying a really amazing season of more people joining the Academy, growth in my new Instagram profile at High Performance Agent.
I guess it's not new. I've had it for nine months now. Um, and a few months back, I launched a small group mastermind for top producers called CEO Club.
I have been really focused internally, serving all of my new coaching clients and students. I've just been waiting for my next little idea to strike where it was worth taking your time to record a podcast and give you something to listen to. And I have something for you.
I am here to talk to you about how you can steal my system and host an amazing spring event that is going to set your business up and get your pipeline cooking and rolling for the new year. Um, it's an Easter egg hunt. Spoiler alert, that's what we're talking about.
I had my first ever Easter egg hunt last year, and it was one of my best events ever. I have actually had it on my radar to host for years, and the time was finally right. I went for it, and it is definitely going to be a mainstay in my business for years to come.
As I was getting ready and already planning my event, I was looking through my templates and my checklist and was thinking, you know what? I have everything ready to package and give people.
If you want my Canva images, my email template, my text invite template, my RSVP template, and much more — the ins and outs of what to do — I've packaged it all up for you.
There is a link in the show notes where you can buy it. It's $37. It's called Easter Egg Hunt in a Box.
This is for you if you are basically thinking, you know what? I don't want to overthink. I don't want analysis paralysis. I don't want to start from scratch, but this is a very good event for my demographic.
This little kit is the perfect thing for you. In this episode, I'm going to give you some high-level tips and information.
If you just want to run with it DIY, great. And if at the end of this you're thinking, you know what? I would love to save hours and hours by buying this really cheap system from Tina, then more power to you.
It's designed to be plug-and-play, help you strengthen your existing relationships, get referrals, add some people to your database if you want, and really get in front of your sphere before spring kicks off.
I feel that I don't know about you, but I have not had a flagship, 10 out of 10, slam-dunk client event for this time of year.
I'm glad that I do now because it's important that we get a lot of touches, contact, and face time with our people. Not only are we hopefully going to work with more of our database who is moving by being in front of them, we're also more likely to get referrals from those people who know people that are finally getting ready to move — 2026 is their year.
If you've said to yourself, I'm going to do more events this year, I want to encourage you to take this playbook. Don't overthink it. Just do it.
Okay. I'm going to jump into my tips now.
I used my event two ways to both nurture and grow my database.
For nurture, I invited my past clients, my current clients, everyone who's in my pipeline, and all of my referral sources.
This is an event that has a relatively low cost per head. Whenever I have an event where there's a lot of capacity and space for lots of people, first of all, I love events that way.
They're not as intimate, that is for sure. Although I found that I was able to talk to almost every guest during my hunt because of the way the event went, and I can talk about that more in a couple of minutes.
Whenever I have that capacity, I take the opportunity to reach more people and either include my whole database, even if they haven't referred or purchased yet, or people who aren't in my database at all.
Last year, I went with a growth strategy on top of the people I invited.
I invited my son's entire preschool class. Several of them came. I invited all of the neighbors that live on my court and the circle connected to my house. A bunch of them came, and I invited them through a postcard and kept it really simple.
I think I added about 15 quality people to my database from the RSVPs.
The way that I work it is I just invite people casually. Preschool was a group email. Neighbors received a postcard because that was the easiest way for me to get that done.
Anyone who RSVP’d just went right into my database, and they've been getting my email marketing ever since.
My goal with this is to give you simple things to help you start planning and start executing.
Timing is a factor with an Easter egg hunt. You want to host it before Easter. This year, it's April 5th.
I suggest having your hunt the weekend before or the weekend before that. The last two weekends in March would be prime time.
I'm having mine the third weekend in March because the fourth weekend didn't work for my team. I expect to still have great attendance and not much competition.
By the way, if any of you have small children, you know this is great for your database. Most families will go to more than one Easter egg hunt.
It’s not something where people hesitate. Parents are always happy to have something fun to do with their kids that they don't have to pay for and that makes them really happy.
Timeline-wise, if you're going to have your hunt in late March, I recommend sending your invitation by March 1st.
I also recommend using the month of February to tease the event. Mention it on social media, put a save-the-date in your newsletter, post it in a client Facebook group, or on Instagram stories.
Then get your invitations out in late February or early March.
One of your other big upfront decisions is figuring out where you're going to have the event.
If you take my Academy someday, you will see that I have a course within the Academy on hosting effective client events. There is a science to everything that I do, based on lots of experience, experimentation, hits over the years, and my share of misses.
For the location for this one, I recommend something that is central and convenient to your target audience. Your target audience may not be your entire database. It may be the people you most want to be there.
Tailor it to the people you most want to attend, especially if you serve a larger market area.
You need a wide expanse of grass to hide eggs. It doesn’t need to be fancy.
I ended up hosting it in my own backyard, which was great and very personal. I know many of you don’t always want to host events at your home, or it doesn’t work for logistics or parking, and I totally get that.
I recommend reaching out to your county parks and recreation department. You can rent a space at a local park or a school, or you might know someone who would let you use their lawn. There might be a business with a grassy stretch.
Figure out your location and don’t overthink it. Kids are easy to please. Candy, hunting, and maybe some additional treats are more than enough.
Remember that you're working with a very easy-to-please audience.
Choose a central location with grass and a decent amount of parking if you're expecting a crowd. Or you may have something small and intimate to start with.
It does not have to be big to be successful. There’s a lot to be said for something intimate where you can actually connect with people.
I’m going to tell you exactly what I did so you can keep it simple.
The way I set my event up was telling everyone the party starts at 10, and you must be there at 10:30 sharp, because that’s when I would release the children into the yard to start the hunt.
That worked perfectly. People rolled in during that window and were all there by 10:30. Nobody missed it.
I made it very clear in the invitation so no one would miss the fun.
I knew I would have a lot of little kids, so I told everyone there would be a little kids area and a big kids area. That way they knew all ages were welcome.
I divided my yard in half with property line flags, the kind you use during a survey. I bought a pack on Amazon and cut my yard in half with them.
I also got helium balloons with ribbon and tied a couple to the flags, creating a very obvious, cute, visible border.
It totally worked. Multiple people were skeptical that the big kids would cross into the little kids area, and that did not happen. It was super cute.
Everyone arrived between 10 and 10:30.
I had a few things set up to help the kids wait. I have my own toddlers and preschoolers, and I know how hard it is when they have their mindset on something.
I wanted to have food available. You could keep it very simple with munchkins and boxed coffee, or trays from Sam’s Club or Costco.
I’m very extra and wanted something more wow. I wanted a breakfast food truck with cute breakfast food and coffee. We ended up getting a crepe truck, which was really great and worked well.
I originally wanted a mini donut truck that’s popular in Baltimore, but they were booked out. This year I planned ahead and secured them.
If you want to go big, you can do something like that. Otherwise, I recommend having simple snacks to keep the kids happy.
I also set up an area in my playroom with a couple of low kids’ tables. I had branded Easter coloring sheets with our team logo, crayons, and a very simple craft that kids could do without much adult involvement.
There were snacks they could munch on, which was enough to keep everyone occupied while waiting.
At 10:30, I grabbed everyone’s attention and said it was time. Big kids went to one side, little kids to the other. Ready, set, go.
They went running, and it was so much fun.
We planned about 10 eggs per child. Everything was simple DIY. We bought plastic eggs from Hobby Lobby, candy to fill them, and did one extra fun thing.
Certain eggs had a golden ticket inside. If a child opened an egg with a golden ticket, they could go to the prize table and get an extra prize.
We had about 20 very low-cost prizes from the dollar store. It was a cute above-and-beyond touch that made it even more fun.
Once the hunt was over, kids sat opening candy while parents chatted. Some people went back to the food truck line.
I was able to make the rounds and talk to almost everyone who attended.
This event felt more connective than my pie parties, where people tend to come in and out. With this, people lingered for at least 30 to 45 minutes, sometimes longer.
It was wonderful.
We did a few extra above-and-beyond things. I’ve mentioned before that my nanny is a very talented party planner and helps me pull off my events. She went all out for this one.
She made favor bags in addition to the eggs the kids collected.
One of my sponsors is a general contractor with really great creative taste and vision. She brought adorable coloring sheets of her own and cute little rubber duck toys for the kids.
There was a lot going on. The kids left very happy. As a parent, you’re thinking, what a great morning. That was amazing.
There was a huge amount of goodwill created.
Another thing I loved about the party was the friendly vibe. People were chit-chatting and connecting. It wasn’t awkward at all.
As a parent, you can turn to someone and ask how old their child is, and conversation flows easily.
I ended the party thinking how much fun it was and knowing I would definitely do it again.
Everyone thanked me as they left. They were grateful and happy.
All of this is to say the event is a slam dunk. It can be very simple.
Financially, the event was completely covered by sponsors.
My pie party is a higher-ticket event because of the quality of the pies and the number of people who attend. This event is much more affordable.
We had about 80 kids in attendance, and the event cost around $1,000 plus the food truck.
My lender and title company covered the food truck. I had two additional sponsors at $500 each, which covered all remaining costs.
We had favors, extra decorations, and additional touches.
We also found really cute little Easter baskets at a craft store. That was another expense, but it wasn’t necessary. You could tell people to bring their own baskets.
Many people actually showed up with baskets because I didn’t specify that they didn’t need to bring one.
You could host this event for much less if needed.
Eighty kids plus all their adults made for a great turnout.
I hope you take this and run with it.
If you’re thinking about buying my Easter Egg Hunt in a Box system, you’re going to get a few things.
First, I’m hosting a live training on how to use my templates and strategy in much more detail than I can give in a short podcast episode. I’m recording that about a week and a half from when this episode is released.
Once it’s recorded, the replay will be available forever.
You’ll also get my checklist with every single detail from beginning to end in a logical order. Everything you need to track is included — budget, sponsor ideas, and more.
You’ll get a full set of templates. My RSVP form template is one of the most important pieces. It’s mobile-friendly, beautifully branded, and optimized for maximum attendance. It helps you get referrals and clean up your database with the information you actually need.
Everything I do is intentional. There’s a lot of thought, testing, and refinement behind the technology and processes I use.
You’ll also get my text template for the initial invite and an email template for the follow-up reminder. These drive attendance and engagement at a very high level.
You’ll receive customizable Canva graphics.
I also put together a complete supply list with links and cute aesthetics. You don’t even need to go shopping.
If you don’t want to spend time figuring anything out, you can click checkout and have everything handled.
Last, I give you my exact game plan for having your event fully covered by industry partners.
That’s Easter Egg Hunt in a Box. The link is in the show notes.
I hope I get to see you on the live training. If you end up hosting this event, I want to hear about it. I love seeing people use my systems and celebrating with them.
Send me a message on Instagram at High Performance Agent. I would love to cheer you on.
As always, thank you for listening. I look forward to talking to you again soon when the next idea hits.
Thank you for listening to the High Performance Agent Podcast.
Make sure to subscribe or follow so you don’t miss the next one, and check the show notes for links to all of my resources, including my course, High Performance Agent Academy.
Please come say hi on Instagram — you can find me at High Performance Agent.
Talk to you soon.
